[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jvema.sk\/zakladne-piliere-ktore-z-vas-urobia-uspesneho-podnikatela\/#Article","mainEntityOfPage":"https:\/\/www.jvema.sk\/zakladne-piliere-ktore-z-vas-urobia-uspesneho-podnikatela\/","headline":"Z\u00e1kladn\u00e9 piliere, ktor\u00e9 z v\u00e1s urobia \u00faspe\u0161n\u00e9ho podnikate\u013ea","name":"Z\u00e1kladn\u00e9 piliere, ktor\u00e9 z v\u00e1s urobia \u00faspe\u0161n\u00e9ho podnikate\u013ea","description":"Nie je to len o v\u00e1s Za\u010datie va\u0161ej firmy je osobnou vo\u013ebou a m\u00f4\u017ee by\u0165 viazan\u00e9 na v\u00fdber toho, ak\u00fd \u017eivot chcete \u017ei\u0165, ale v…","datePublished":"2025-02-24","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.jvema.sk\/author\/#Person","name":"","url":"https:\/\/www.jvema.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jvema.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jvema.sk\/wp-content\/uploads\/img_a298612_w16675_t1553699208.jpg","url":"https:\/\/www.jvema.sk\/wp-content\/uploads\/img_a298612_w16675_t1553699208.jpg","height":0,"width":0},"url":"https:\/\/www.jvema.sk\/zakladne-piliere-ktore-z-vas-urobia-uspesneho-podnikatela\/","wordCount":449,"articleBody":"Nie je to len o v\u00e1sZa\u010datie va\u0161ej firmy je osobnou vo\u013ebou a m\u00f4\u017ee by\u0165 viazan\u00e9 na v\u00fdber toho, ak\u00fd \u017eivot chcete \u017ei\u0165, ale v skuto\u010dnosti to nie je v\u0161etko o v\u00e1s, produkte alebo slu\u017ebe, ktor\u00fa poskytujete, alebo pr\u00edle\u017eitosti, ktor\u00fa pozn\u00e1te. Ide o hodnotu, ktor\u00fa vytvor\u00edte .Hodnotu toho, \u010do pon\u00fakate, ur\u010duj\u00fa t\u00ed, ktor\u00fdm to pon\u00fakate.Jednoducho povedan\u00e9, v\u017edy sl\u00fa\u017eite tomu, ako v\u00e1s va\u0161i z\u00e1kazn\u00edci vidia a \u010do im pon\u00fakate. Prem\u00fd\u0161\u013eajte o tom, ako m\u00f4\u017eete svojmu z\u00e1kazn\u00edkovi pon\u00faknu\u0165 \u010do najv\u00e4\u010d\u0161iu hodnotu pod\u013ea jeho podmienok. Ako najlep\u0161ie sl\u00fa\u017eite druh\u00fdm? Takto m\u00f4\u017eete sl\u00fa\u017ei\u0165 aj sebe.Zamerajte sa na uspokojovanie potrieb Henry Ford nikdy v skuto\u010dnosti nepovedal sl\u00e1vnu fr\u00e1zu: ,,Keby som sa sp\u00fdtal \u013eud\u00ed, \u010do by chceli, povedali by r\u00fdchlej\u0161ie kone.“ Ale t\u00e1to fr\u00e1za zachyt\u00e1va to, \u010do nesk\u00f4r Steve Jobs pravdepodobne zam\u00fd\u0161\u013eal, ke\u010f povedal:\u00a0 ,,\u013dudia nevedia \u010do chc\u00fa, k\u00fdm im to neuk\u00e1\u017eete. „Je to preto, \u017ee \u013eudia m\u00f4\u017eu pozna\u0165 hodnotu, ktor\u00fa m\u00f4\u017eu vymani\u0165 z vec\u00ed, ale nemusia nevyhnutne vedie\u0165, ako uspokoji\u0165 \u017eelania , ktor\u00e9 maj\u00fa.Va\u0161ou \u00falohou podnikate\u013ea je ur\u010di\u0165, kto s\u00fa t\u00ed, ktor\u00ed s\u00fa nespokojn\u00ed, a pom\u00f4c\u0165 \u013eu\u010fom uspokoji\u0165 ich potreby. To je v skratke defin\u00edcia hodnoty. M\u00f4\u017eete to urobi\u0165 bu\u010f t\u00fdm, \u017ee pon\u00faknete nie\u010do nov\u00e9, alebo pon\u00faknete nie\u010do star\u00e9 nov\u00fdm sp\u00f4sobom.Vn\u00edmanie hodnoty je najd\u00f4le\u017eitej\u0161iePre \u00faspe\u0161n\u00fdch podnikate\u013eov by malo by\u0165 postavenie relat\u00edvnych konkurentov sekund\u00e1rnym z\u00e1ujmom. Najprv je potrebn\u00e9 poskytn\u00fa\u0165 ur\u010dit\u00fd z\u00e1kazn\u00edcky segment, \u010di u\u017e je alebo nie je obsluhovan\u00fd in\u00fdmi pou\u017e\u00edvate\u013emi, s najvy\u0161\u0161ou hodnotou – pod\u013ea podmienok z\u00e1kazn\u00edkov\u00a0 . Ak v o\u010diach z\u00e1kazn\u00edkov va\u0161e podnikanie pon\u00faka v\u00e4\u010d\u0161iu hodnotu (ne\u017e podniky va\u0161ich konkurentov), \u200b\u200bto, \u010do robia konkurenti, je m\u00e1lo d\u00f4le\u017eit\u00e9.Ak chcete by\u0165 \u00faspe\u0161n\u00fdm podnikate\u013eom a urobi\u0165 pozit\u00edvnu zmenu vo svete, v\u0161etko, \u010do mus\u00edte urobi\u0165, je dve veci. Po prv\u00e9, poskytnite z\u00e1kazn\u00edkom hodnotu za ich podmienky . Po druh\u00e9, urobte to ekonomicky.Podnikate\u013e sa nem\u00f4\u017ee a nikdy nemal spolieha\u0165 na met\u00f3du oce\u0148ovania n\u00e1kladov . Namiesto toho zv\u00e1\u017ete hodnotov\u00e9 met\u00f3dy, aby ste sa uistili, \u017ee va\u0161i z\u00e1kazn\u00edci z\u00edskaj\u00fa\u00a0 \u010do najv\u00e4\u010d\u0161iu hodnotu v cene, ktor\u00fa v\u00e1m zaplatia. Potom sa uistite, \u017ee udr\u017eujete v\u00fdrobn\u00e9 n\u00e1klady pod touto cenou .                                                                                                                                                                                                                                                                                                                                                                                        4\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Z\u00e1kladn\u00e9 piliere, ktor\u00e9 z v\u00e1s urobia \u00faspe\u0161n\u00e9ho podnikate\u013ea","item":"https:\/\/www.jvema.sk\/zakladne-piliere-ktore-z-vas-urobia-uspesneho-podnikatela\/#breadcrumbitem"}]}]