[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.jvema.sk\/niekolko-znamych-faktorov-neuspesneho-podnikania\/#Article","mainEntityOfPage":"https:\/\/www.jvema.sk\/niekolko-znamych-faktorov-neuspesneho-podnikania\/","headline":"Nieko\u013eko zn\u00e1mych faktorov (ne)\u00faspe\u0161n\u00e9ho podnikania","name":"Nieko\u013eko zn\u00e1mych faktorov (ne)\u00faspe\u0161n\u00e9ho podnikania","description":"Ak sa pozrieme na mal\u00fdch podnikate\u013eov na Slovensku, \u0161tatistiky s\u00fa priam desiv\u00e9. Pod\u013ea nich sa vo svojej \u010dinnosti po dobu v trvan\u00ed 5 rokov udr\u017e\u00ed…","datePublished":"2019-10-02","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.jvema.sk\/author\/#Person","name":"","url":"https:\/\/www.jvema.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/42264ea8f5170010011c6bbf811aa6c31c20ad3acf2a9bd21dca0746ea8c832a?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"jvema.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.jvema.sk\/wp-content\/uploads\/img_a307605_w16861_t1572012176.jpg","url":"https:\/\/www.jvema.sk\/wp-content\/uploads\/img_a307605_w16861_t1572012176.jpg","height":0,"width":0},"url":"https:\/\/www.jvema.sk\/niekolko-znamych-faktorov-neuspesneho-podnikania\/","about":["Biznis"],"wordCount":405,"articleBody":"Ak sa pozrieme na mal\u00fdch podnikate\u013eov na Slovensku, \u0161tatistiky s\u00fa priam desiv\u00e9. Pod\u013ea nich sa vo svojej \u010dinnosti po dobu v trvan\u00ed 5 rokov udr\u017e\u00ed \u00fadajne len 20 % z p\u00f4vodne rozbehnut\u00fdch firiem. Na druhej strane je tu t\u00fdch 20%, \u010di\u017ee ur\u010dit\u00e1 pravdepodobnos\u0165 podnikania s vyhliadkami do bud\u00facna existuje. Je ale d\u00f4le\u017eit\u00e9 venova\u0165 sa faktorom, ktor\u00e9 s\u00edce m\u00f4\u017eu ma\u0165 podobu \u201edetailov\u201c, ale dok\u00e1\u017eu by\u0165 kritick\u00e9 \u010di naopak siln\u00fdm prvkom \u00faspechu.Sk\u00fasme sa preto vo v\u0161eobecnosti zamera\u0165 na zn\u00e1me chyby, ktor\u00e9 pri podnikan\u00ed vznikaj\u00fa alebo na faktory, ktor\u00e9 m\u00e1me vo zvyku chybne ignorova\u0165.Nedostato\u010dn\u00e1 pozornos\u0165 venovan\u00e1 z\u00e1kazn\u00edkom (z dlhodobej perspekt\u00edvy) Z celkov\u00e9ho h\u013eadiska sa ve\u013ea podnikate\u013eov sna\u017e\u00ed o zisk st\u00e1le nov\u00fdch a nov\u00fdch z\u00e1kazn\u00edkov, \u010d\u00edm zab\u00fadaj\u00fa na to, \u017ee maj\u00fa aj t\u00fdch star\u00fdch a overen\u00fdch, z ktor\u00fdch by sa mohla sta\u0165 vern\u00e1 a \u010dastej\u0161ie nakupuj\u00faca z\u00e1klad\u0148a. Nebojte sa venova\u0165 im viac \u010dasu, informova\u0165 ich o novink\u00e1ch, z\u013eav\u00e1ch a podobne.Nedostatok prostriedkov venovan\u00fdch vz\u0165ahu s verejnos\u0165ou (Public Relations) PR alebo vz\u0165ahy s verejnos\u0165ou s\u00fa z\u00e1kladn\u00fdm a overen\u00fdm n\u00e1strojom marketingu. D\u00f4le\u017eit\u00e1 je informovanos\u0165 a obsah. Potenci\u00e1lni z\u00e1kazn\u00edci musia by\u0165 \u010dasto informovan\u00ed o va\u0161ich konkr\u00e9tnych slu\u017eb\u00e1ch alebo produktoch, ktor\u00e9 pred\u00e1vate. Mus\u00edte im tieto produkty predstavi\u0165. Vhodn\u00e1 je napr. bohat\u00e1 tvorba textov\u00e9ho obsahu, ale tie\u017e pravideln\u00e1 n\u00e1v\u0161teva a optimaliz\u00e1cia noviniek formou soci\u00e1lnych siet\u00ed.(Ne)vhodn\u00e9 zvolenie miesta podnikania v konkr\u00e9tnom odvetv\u00ed Ak ide o prev\u00e1dzku v\u00e4\u010d\u0161ieho disko baru a \u010dak\u00e1te bohat\u00fa n\u00e1v\u0161tevnos\u0165, nem\u00f4\u017ee sa nach\u00e1dza\u0165 v dedine s popul\u00e1ciou 300 obyvate\u013eov. Takisto ak napr. pred\u00e1vate luxusn\u00e9 oble\u010denie, atrakt\u00edvnom miestom nie je priemyseln\u00e1 z\u00f3na. Pre z\u00e1kazn\u00edkov mus\u00ed by\u0165 ich n\u00e1v\u0161tevnos\u0165 komfortn\u00e1.Nekvalitn\u00e1 (alebo \u017eiadna) pr\u00e1ca s online marketingov\u00fdmi n\u00e1strojmi V mnoh\u00fdch pr\u00edpadoch je to napr. SEO, \u010di\u017ee optimaliz\u00e1cia str\u00e1nky pre internetov\u00e9 vyh\u013ead\u00e1va\u010de tvoren\u00e1 na vlastn\u00fa p\u00e4s\u0165. To nezna\u010d\u00ed prosperitu. S t\u00fdmito n\u00e1strojmi je vhodn\u00e9 oslovi\u0165 odborn\u00edkov a efekt bude ove\u013ea r\u00e1znej\u0161\u00ed. Rovnako ako s platenou reklamou na internete alebo PPC.                                                                                                                                                                                                                                                                                                                                                                                        4.3\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Nieko\u013eko zn\u00e1mych faktorov (ne)\u00faspe\u0161n\u00e9ho podnikania","item":"https:\/\/www.jvema.sk\/niekolko-znamych-faktorov-neuspesneho-podnikania\/#breadcrumbitem"}]}]